Dead Rising follows the harrowing tale of Frank West, an overly zealous freelance photojournalist on a hunt for the scoop of a lifetime. In pursuit of a juicy lead, he makes his way to a small suburban town only to find that it has become overrun by zombies. He escapes to the local shopping mall, thinking it will be a bastion of safety but it turns out to be anything but. It will be a true struggle to survive the endless stream of enemies, but players will have full reign of a realistic shopping center, utilizing anything they find to fight off the flesh-hungry mob and search for the truth behind the horrendous epidemic.