The player steps into the virtual slippers of world-famous Playboy Founder Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons. Gamers also will live the lifestyle, rubbing elbows with stunning women and popular celebrities, and share the mystique of the Mansion by hosting extravagant, exciting parties. Crafty management of the Mansion's social scene will be required to keep the business end of things thriving. Scoring hot celebrity interviews and arranging sexy photo shoots are just some of the tasks that players will encounter in growing the empire. The innovative Photoshoot gameplay will allow the player to take control of the camera, shoot models for magazine covers and pick and choose the best overall theme for each issue in order to maintain the excellence that the buying public demands.   Rendered in a fully 3D environment with actual Playboy estate areas such as the Game House and the world-famous Playboy Grotto, the game portrays an accurate, virtually livable version of the actual Playboy Mansion. Gamers will be able to create their own versions of the Mansion as they step into the role of the Playboy mogul, hosting lavish parties designed to be the envy of Hollywood. With Campaign and Empire modes, players can either follow an intriguing and involved storyline, or be set loose to explore and create on their own.