As an aspiring 00 agent dismissed from MI6 for reckless brutality, the player is hired as an enforcer by Auric Goldfinger, the wealthy super-villain with a lust for all things gold. Goldfinger is locked in a ruthless war against his archenemy, the brilliant scientist Dr. No. The prize is control of the world's greatest criminal organization. A brutal encounter with Dr. No costs the player an eye, but Goldfinger's technicians replace it with a gold-hued, synthetic eye, earning the player the name 'GoldenEye'. Players have the ability to customize and upgrade their villain persona and wreak havoc as they make their unrelenting rise through the ranks.   With a radical twist to the Bond franchise that makes the player's goal to rule the world rather than save it, GoldenEye: Rogue Agent is the ultimate thrill ride through the 007 underworld. Players will cross paths with such legendary allies and enemies as Oddjob, Scaramanga, Xenia Onatopp, and, of course, Pussy Galore on globe-spanning missions of vengeance and demolition. Players will travel to famous and original Bond locations from the mountains of Switzerland to the streets of Hong Kong and from Fort Knox to Dr. No's Crab Key lair in the Caribbean. Enemies will react intelligently in combat situations and use the environment to their advantage for intense and unpredictable shootouts.